Trademarks

Guide to trademarks, logos, and brand protection strategies. Learn the differences among (sm), ™ and (R).

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    Lululemon vs. Costco: Law Suit Over “Dupes,” Design Patent, and IP Integrity

    The Spandex War. Lululemon Athletica has filed a high-profile intellectual property lawsuit against Costco Wholesale Corporation, claiming that the retail giant’s Kirkland Signature line and other in-store apparel offerings include “knockoffs” or “dupes” of Lululemon’s signature designs. This case pits a premium athletic wear innovator against a cost-conscious retailer—and could shape the future of fashion-focused IP enforcement. Spandex War: Trade Dress, Design Patents, and Trademarks in Focus You might think of this as the Spandex…

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    Future of IP + AI? Regenerative AI

    These are the GenAI prompts used to gather information about intellectual property (IP) and the world of artificial intelligence (AI), i.e., IP+AI.  This is part of our Regenerative AI project; recreate as needed, when needed, with the GenAI engines available to you at that time. Select results from various Generative AI engines (ChatGPT 4.0, Gemini, Claude, Copilot).  Look at writing and analysis of Human + Artificial Intelligence by Hall and (Hall & Lentz, 2024) over…

  • Mickey Mouse Enters to Public Domain

    The first trademarks by Walt Disney run out of copyright protection starting in 2024. This would have happened 20 years earlier had it not been for the “Mickey Mouse Protection Act of 1998” (as discussed here). For corporations, copyright lasts for 95 years from first release. (For individual creators/authors, copyright lasts for 70 years after the last author dies.) Associated Press has a discussion about this: Mickey Mouse will soon belong to you and me…

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    The Refractive Thinker® Radio Show: Trademark, Patents, and Perpetual Innovation 07/07 by Cheryl Kulikowski Lentz | Entrepreneur Podcasts

    The Refractive Thinker® Radio Show: Trademark, Patents, and Perpetual Innovation 07/07 by Cheryl Kulikowski Lentz | Entrepreneur Podcasts:(30 minute broadcast on BlogTalkRadio.)This is an interview with Dr. Elmer Hall about Intellectual Property and the types of information included in the Patent Primer 3.0. Hall talks about the basic processes that entrepreneurs can take to capitalize on Intellectual Property (IP). This interview is an excellent overview of that the approaches that creators and inventors should consider…

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    eBook Patent Primer 2.0, Patents, the Great Equalizer of our Time! An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs (Perpetual Innovation): Elmer B. Hall, Robert M. Hinkelman: Amazon.com: Kindle Store

    Patent Primer 2.0, Patents, the Great Equalizer of our Time! An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs (Perpetual Innovation): Elmer B. Hall, Robert M. Hinkelman: Amazon.com: Kindle Store: Kindle eBook version of the Patent Primer 2.0 is here!!! Of course you can still buy the hard copy of the Primer 2.0 over a LuLu Press: http://www.lulu.com/spotlight/SBPlan Patent Primer 2.0 is an overview of IP protection in the US and globally…

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    Patent Primer 2.0 is released. Overview of IP and Patent Process.

    Perpetual Innovation™: Patent Primer 2.o Patents, the Great Equalizer of our Time! An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs By Elmer Hall & Robert Hinkelman Visit LuLu Press storefront at: www.lulu.com/spotlight/SBPlan The Patent Primer 2.0 is an overview of intellectual property (IP) protection in the US and globally with a focus on patents and the patenting process. Intellectual property – especially patents – provides one of the greatest competitive advantages…