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COVID in the US

We talked about how scenario planning would and should have help see this pandemic, and have early warning signs for continuing plans.

PREDICT a Pandemic: First Kill those Pesty Scientists
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PREDICT a Pandemic: First Kill those Pesty Scientists

Oh My God! Trumps administration completely stopped the PREDICT program that did USAID training and response world-wide for pandemics.  Since the Bird Flu of 2005 (H5N1), the US presidents (Bush II and Obama) have moved toward building a program to identify potential pandemics and to help countries (including the USA) deal with such an eventuality. Of course, the PREDICT program got to deal with several pandemic-type events including SARS, MERS, Ebola and even Zika (mosquito)….

Y2K Scenarios
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Scenario Planning when the Official View of the Future is Uncertain

What we can learn today from Y2K. Scenario Planning and Contingency Planning are needed now, more than ever.

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The ESOP of Branding: Bumped.com

This is one of the coolest things ever in branding. BUMPED. And I’ll bet you haven’t bumped into it yet. I assume that the name comes from the idea of going to one of your posts or items-for-sale and typing in “bump”. It may be a couple days without activity, and now it has activity today. This is similar to the idea of going to your web site and changing something on it — any…

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More prisoners in US than any other country: Criminal (In)Justice Scenarios

Here are Scenarios and sources of the injustice in the Criminal Justice system in the USA. The US has the most people incarcerated of any country in the world… Even though we only have 4.3% of the world’s population, we have more inmates — 2.2 million — than China (1.5m) and India (0.3m), combined (36.4% of world population)! We have 23% of China’s population but 40% more incarcerated. We have almost 1% of our population…

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Where Intellectual Property (IP) and Sustainability Meet (GMO and Monsanto)

For decades Monsanto has enjoyed Intellectual Property (IP) protection on both sides of the plant-agro business. The dominant herbicide in the world, RoundUP, and the Genetically Engineered (GE or GMO) crops that shrug off the active ingredient – glyphosate – in RoundUp. Patented Product (herbicide) that relies on Patented Products (GE crops) Monsanto started using their glyphosate product in the 1970’s, a product that would become widely marketed under the branded and trademarked name of…