Chia Seeds for Health and Nutrition: Innovation Insights from The Costco Connection
(Update from article in 2013 on SustainZine.com, now at Perpetualinnovation.org: Pi-Sustain. ) How a short feature in a Costco magazine revealed long-term innovation potential in an ancient superfood. Chia seeds health and nutrition benefits continue to gain traction, and an early signal of this shift appeared in Costco’s The Costco Connection (July 2013, p. 47)….