There’s a key point in this IAM magazine article by Joff Wild in the July 9, 2014, issue. Note that the Chief IP Officer is not an attorney- he a business professional. This is a significant change, a recognition that commercialization of Intellectual Property in a marketed product, a Patent Licensing Agreement with Royalties, a technology transfer or an outright patent sale is a business decision, not a legal one. In some companies going back nearly 50 years, (AT&T, IBM, DuPont, Xerox to name a few) the decisions on IP were made by the business side. But, for most, it has only been since the late 1980s that brought the marked change from predominantly physical assets in a corporation to intellectual assets that has prompted more and more corporations to view IP as a key revenue generator that has a place in the strategic plan. The business development organization would be an appropriate place for decisions on IP revenue generation.
Category: patent commercialization
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The belief that our patent system is broken is patently false | freep.com … Broken as designed?
This is a very interesting article by David Kappos (IP attorney and director of the USPTO). Intellectual Property, especially patents, is a critical foundation of the US economy and of our entrepreneurial proficiency.
But we shouldn’t take it for granted.
That’s why some of the IP, Hi-Tech companies have joined together into an American alliance of innovation: Partnership for American Innovation http://partnershipforamericaninnovation.org/.
Companies need to take advantage of IP and use it aggressively both domestically and abroad. Especially if we are in the US where we do have strong rule of (IP) law. We must avoid allowing countries with lax IP laws to overrun us on our own strengths, our strengths to innovate.
We need to aim for Perpetual Innovation(tm). Hall & Hinkelman talk about Perpetual Innovation(tm) in their 2013 book on Patent Commercialization argue that many companies are broken-as-designed. They are not designed around managing their intellectual assets; they still operate as if most of their assets and most of their value comes from physical assets.
The US Patent system may not be broken, but many companies are. And IP is a critical part of all innovation and the pipeline of new products.
Hall, E. B. & Hinkelman, R. M. (2013). Perpetual Innovation™: A guide to strategic planning,
patent commercialization and enduring competitive advantage, Version 2.0.
Morrisville, NC: LuLu Press. Retrieved from: http://www.lulu.com/spotlight/SBPlanHall, E. B. & Hinkelman, R. M. (2013). Perpetual Innovation™: Patent primer 2.0:
Patents, the great equalizer of our time! An overview of intellectual property
with patenting cost estimates for inventors and entrepreneurs. Morrisville, NC: LuLu Press. Retrieved from: http://www.lulu.com/spotlight/SBPlan
(or Kindle at http://tinyURL.com/IPPrimer2) -
These Aren’t The Patent Trolls You’re Looking For | TechCrunch
These Aren’t The Patent Trolls You’re Looking For | TechCrunch:
Wow this is a great analysis/discussion of Patent Trolls.
This is a great discussion of the companies that exercise their IP rights and ways in which they do so. IBM invents a lot (patents) but doesn’t directly utilize most of their inventions directly. Plus, even if they do, they often have peripheral uses of the technology where licensing out is a great way to commercialize.
As we often tell clients, you can license key technologies — especially exclusive licensing for your product — to control the market. You don’t actually have to invent it.
Kravets does not necessarily propose mechanisms to address “ethical” commercialization from the “unethical” patent trolls.
Maybe that is his next article?
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Strategic Business Planning Co's Books and Publications Spotlight
Strategic Business Planning Co’s Books and Publications Spotlight:
Here’s the Patent Primer as well.
Also check out the e-book versions of the book/booklet.Perpetual Innovation: A Patent Primer, an Overview of Patenting Issues and Costs Estimates for a Small Entity
Paperback, 25 PagesPrice: $10.05Ships in 3-5 business daysThis booklet is a overview of intellectual property protection in the US and globally. This is what’s missing from the books on new product development and do-it-yourself patenting. It’s not covered in the business books on product development, marketing and strategic planning. With so much depending on the intellectual property protection of inventors they must have a good understanding of the information presented here to be successful. This booklet is what everyone needs before launching into new product development and invention commercialization. It gives a quick overview of the patenting process. It addresses the timing of various patent-protection maneuvers. There is an example of costs for a small entity/investor to bring an invention to market-readiness with patent protection. This booklet is based on Appendix B of Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage (2007) by Hall and Hinkelman. -
Strategic Business Planning Co's Books and Publications Spotlight
Strategic Business Planning Co’s Books and Publications Spotlight:
The patent commercialization books by Hall and Hinkelman are available from LuLu Press: http://www.lulu.com/spotlight/SBPlan
Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage
Paperback, 288 PagesPrice: $49.95Ships in 3-5 business daysPerpetual Innovation describes the strategic planning process necessary for managers and inventors to bringing protected technologies to market. This book outlines the ways to organize for innovation and how best to commercialize intellectual property (patents) nationally and internationally. Valuation and decision-making methods are presented for assessing the value of technology at early stages and preparing for the best methods of value realization. Key to market success is being first to market, with a superior product and the best possible intellectual property protection. This book focuses on the business side of patent commercialization, those decisions that involve everyone in the organization, not just the patent attorneys and the scientists.
