Perpetual Innovation

Category: patent

  • The Intellectual Property Landscape: USPTO to Update Patent Bar Exam Again Reports Wysebridge Patent Bar Review

    The Intellectual Property Landscape: USPTO to Update Patent Bar Exam Again Reports Wysebridge Patent Bar Review:

    Raising the BAR on the IP Bar.

    The exam would change because of all the new laws. As well, the backdrop in the courts is very fluid.

    Some of the problems, of course, is that a lot of the changes are just starting to filter into the books and web sources.

    With 1/3 of the Patent Bar exam new, it will be a bit of a trick for the lawyers to come up to speed. And the ones that are faced with the bar will have to do so in a hurry.

    Plus it may be that the exam is simply harder too.

    Ouch… Double Ouch.

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  • eBook Patent Primer 2.0, Patents, the Great Equalizer of our Time! An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs (Perpetual Innovation): Elmer B. Hall, Robert M. Hinkelman: Amazon.com: Kindle Store

    Patent Primer 2.0, Patents, the Great Equalizer of our Time! An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs (Perpetual Innovation): Elmer B. Hall, Robert M. Hinkelman: Amazon.com: Kindle Store:

    Kindle eBook version of the Patent Primer 2.0 is here!!!

    Of course you can still buy the hard copy of the Primer 2.0 over a LuLu Press: http://www.lulu.com/spotlight/SBPlan

    Patent Primer 2.0 is an overview of IP protection in the US and globally with a focus on patents and the patenting process. Intellectual property – especially patents – provides one of the greatest competitive advantages of our time. Patents are a great equalizer, putting the individual inventor on the same footing as corporate giants.  The Patent Primer is an update from the original edition that was included as Appendix B in Perpetual Innovation, Hall and Hinkelman’s 2007 patent commercialization book. (Look for edition 2.0!)
    With so much depending on intellectual property, inventors and entrepreneurs must have a good understanding of IP tools to be successful. Patent Primer 2.0 is what everyone needs before launching new product development and invention commercialization. It gives a quick overview of IP and brand building. It addresses the various patent-protection alternatives. The Primer offers example of costs for a small entity to bring a patent-protected invention to market-readiness. The 2.0 version of the Primer includes major changes in U.S. patent laws and the new fees initiated in March 2013.
    Hall and Hinkelman are executives of Strategic Business Planning Company (SBP), a company that helps businesses and individuals Plan for Sustainable Success™. SBP helps innovators build strong IP Business Plans. The company is active in sustainability and advocates initiatives that offer payback of investment in 1 to 5 years while delivering perpetual savings to the business, to the community and to the environment – win, win, win!

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  • Patent Primer 2.0 is released. Overview of IP and Patent Process.

    Perpetual Innovation™: Patent Primer 2.o

    Patents, the Great Equalizer of our Time!
    An Overview of Intellectual Property with Patenting Cost Estimates for Inventors and Entrepreneurs
    By Elmer Hall & Robert Hinkelman
    Visit LuLu Press storefront at: www.lulu.com/spotlight/SBPlan


    The Patent Primer 2.0 is an overview of intellectual property (IP) protection in the US and globally with a focus on patents and the patenting process. Intellectual property – especially patents – provides one of the greatest competitive advantages of our time. Patents are a great equalizer, putting the individual inventor on the same footing as corporate giants.
       Intangible assets have expanded such that most of the value of most companies is non-tangible, especially patents. Even though there is such a huge competitive advantage associated with IP, intangible assets often go unmanaged. IP is generally omitted from the books on new product development, marketing, and business strategy.
    With so much depending on intellectual property, inventors and entrepreneurs must have a good understanding of IP tools to be successful. Patent Primer 2.0 is what everyone needs before launching into new product development and invention commercialization. It gives a quick overview of IP and brand building. It addresses the various patent-protection maneuvers. The Primer offers example of costs for a small entity to bring an invention to market-readiness with patent protection. The 2.0 version of the Primer includes major changes in U.S. patent laws and the new fee schedule initiated in March 2013.
       The information at the U.S. Patent and Trademark Office (U.S. PTO web site) has evolved over 200 years into a mixed collage of information. Details are buried within laws, regulations, policies and procedures. Additionally, books on patenting and do-it-yourself patent tools are complicated and obtuse. Less-than-reputable companies with 800 numbers target inventors to “help” with the patenting, licensing and funding.
    The 2.0 version of the Patent Primer is a complete rewrite and update of the original primer included in Appendix B of Hall and Hinkelman’s 2007 book on patent commercialization. (Visit: www.lulu.com/spotlight/SBPlan) 
       Hall and Hinkelman are executives of Strategic BusinessPlanning Company, a company that does consulting, helping businesses and individuals Plan for Sustainable Success™. SBP helps innovators build strong IP Business Plans. The company is active in sustainability and advocates initiatives that offer payback of investment in 1 to 5 years while delivering perpetual savings to the business, to the community and to the environment – win, win, win!

  • Vringo Requests Court to Increase Royalty against Google + AOL

    Vringo Requests Court to Increase Royalty Rate to Be Paid by Google, AOL | Fox Business: “Vringo Requests Court to Increase Royalty “

    Ouch. The royalty rates on AdWords by Google & ads by AOL could really get expensive.

    Google has kept a competitive advantage because of their bid-to-ad technology. That’s where they have historically made most of their money.

    The computation formula would be based on 20.9% of Googles adword revenue as the base. And 3.5% of that… That is only 0.7315%. So less than 1% of Google’s AdWords. Still lots of millions.

    This looks like it will start to get expensive for them and AOL to keep using the technology owned by Vringo. Huge winnings already in place but aiming for a 7% royalty going forward.

    Wow. This could get to be interesting.

    Keywords: patent, Vringo, Google, AOL, AdWord, willful, infringe, court

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  • Strategic Business Planning Co's Books and Publications Spotlight

    Strategic Business Planning Co’s Books and Publications Spotlight:

    Here’s the Patent Primer as well.
    Also check out the e-book versions of the book/booklet.

    Perpetual Innovation: A Patent Primer, an Overview of Patenting Issues and Costs Estimates for a Small Entity

    Paperback, 25 Pages 
    Price: $10.05
    Ships in 3-5 business days
    This booklet is a overview of intellectual property protection in the US and globally. This is what’s missing from the books on new product development and do-it-yourself patenting. It’s not covered in the business books on product development, marketing and strategic planning. With so much depending on the intellectual property protection of inventors they must have a good understanding of the information presented here to be successful. This booklet is what everyone needs before launching into new product development and invention commercialization. It gives a quick overview of the patenting process. It addresses the timing of various patent-protection maneuvers. There is an example of costs for a small entity/investor to bring an invention to market-readiness with patent protection. This booklet is based on Appendix B of Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage (2007) by Hall and Hinkelman.

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